I read this article and couldn’t believe how much it related to my 2 Steps project.
Eric Martin, the newest member of the Elefint team, inspired by TED, ponders the connection between design and happiness.
How does design affect your happiness? We just watched another interesting TED talk that asks how design relates to our happiness on a daily basis. Though probably an under appreciated and rarely noticed factor in our personal contentment, design in its various forms affect nearly all of our interactions with the world.
What makes you happy? How many of those things involve design of some sort? In our increasingly complex society, more and more of our experiences involve other people and when it isn’t your friends or family or a kind stranger, that person is probably a designer. Stefan Sagmeister, an Austrian graphic designer, asks how many of your happiest moment in your life involved design? He talks about riding his motorcycle up a mountain road with his favorite music playing through his Walkman when he was younger and how nearly his entire experience that day related to design. While I don’t think real happiness can come from consumer goods its hard to separate the two completely. Products that tap in to how we experience pleasure, fun, and excitement, can certainly enhance our well being.
Although we don’t create tangible products here, our designs are meant to have affect on people. People want to feel connected to the world, and to the causes they care about. Our goal is to bridge that gap. Working with many non-profits and social businesses to create something that resonates with the target audience and allows them to understand the cause is a challenge. Having an understanding of what makes people happy from a design perspective helps us to create a powerful logo, infographic, or website. Simple design principles that engage, excite, and appeal to our ethical intuition are what we focus on at Elefint Designs.